• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

  • Home
  • About me
  • Work
  • Personal Branding?
  • Professional Innovation?
  • Blog
  • it

Work with me

  • Facebook
  • Twitter
  • LinkedIn

As Managing PArtner in BigName, I offer strategic consulting and personalized training services in the field of Personal Branding, Executive Branding, Employer Branding, Talent Development and Change Management.

Personal Brand Consulting

Each year I work with a small number of Executives and CEOs to identify and effectively communicate what makes them relevant and memorable. Developing ideas and platforms, especially online, to optimize their reputation, increase their visibility and attract, this way, more clients and opportunities for themselves and their companies.

Personal Branding is essential when PR and Web Marketing are not enough and you need instead to come up with a relevant and authentic message and it supports all the various promotional strategies. For this reason, I work as a true key partner for my clients: I collaborate with their marketing departments, interacting with advertising agencies, PR and social media marketing.

I differentiate not only for my experience (I was one of the first to specialize in this job in world), but also for my approach. I use, in fact, the Business Design and in particular tools such as the Personal Branding Canvas and Work Model Canvas. Thanks to this way of working, I accelerate enormously the process of extracting and setting strategy, simplifying the understanding and sharing of results and goals.

Training and Events

I offer personalized training programs to large companies as BSH, Sandoz, Swiss Post, Daiichi Sankyo, Enel, EY, IBM and ABB.

I also do this for Business Schools: I have been working as a clinical professor, trainer or lecturer for leading international organizations as SDA Bocconi, ESSEC, WHU, Bath SoM, WHU, St. Gallen and MIP.

My approach is very practical and experiential, thanks to visual and design thinking practical tools. In my courses, participants learn the practical logic of Personal Branding and Work Modeling and implement a prototype of their strategy. Then, thanks to the logic learned in the course, they can continue to develop it independently or thanks to our O2O coaching services. In addition, I use many examples, case studies and multimedia elements (video and images). In short, rarely my slides contain bulleted lists!

To contact me or receive information material on training and consulting, just send an email to 100log@centenaro.it.

  • Facebook
  • Twitter
  • LinkedIn

Primary Sidebar

Search

LUIGI CENTENARO

Founder of BigName, specialized in people and teams innovation for enterprise. Clinical Professor & Trainer for SDA Bocconi, ESSEC Paris, POLIMI, Bath soM, IE Madrid, WHU Düsseldorf e St. Gallen. Author and curator for Hoepli (#1 technical publisher in Italy), creator of the Personal Branding Canvas and the Career Innovation Toolkit for Professions. Find out more…

Topics

  • Business Design
  • Personal Branding
  • Professional Innovation
  • Miscellaneous

Topics

  • Business Design
  • Personal Branding
  • Professional Innovation
  • Miscellaneous
Work Model Canvas from Business Model You®
Download the Personal Branding Canvas, the one page method for designing your strategy

Footer

Scegli la lingua

  • Italiano

Recent posts

  • Our Personal Branding Canvas is now included in the new Business Model You
  • Coming soon! The Italian edition of Digital You by William Arruda and … me!
  • Learn Design Thinking with the Stinky and Dirty Show
  • #Book – Business Model for Teams in Italian is out!
  • How to avoid collectively creating results nobody wants

Contents

  • Home
  • About me
  • Work
  • Personal Branding?
  • Professional Innovation?
  • Blog
  • it

© Luigi Centenaro

Privacy Policy