As Managing PArtner in BigName, I offer strategic consulting and personalized training services in the field of Personal Branding, Executive Branding, Employer Branding, Talent Development and Change Management.
Personal Brand Consulting
Each year I work with a small number of Executives and CEOs to identify and effectively communicate what makes them relevant and memorable. Developing ideas and platforms, especially online, to optimize their reputation, increase their visibility and attract, this way, more clients and opportunities for themselves and their companies.
Personal Branding is essential when PR and Web Marketing are not enough and you need instead to come up with a relevant and authentic message and it supports all the various promotional strategies. For this reason, I work as a true key partner for my clients: I collaborate with their marketing departments, interacting with advertising agencies, PR and social media marketing.
I differentiate not only for my experience (I was one of the first to specialize in this job in world), but also for my approach. I use, in fact, the Business Design and in particular tools such as the Personal Branding Canvas and Work Model Canvas. Thanks to this way of working, I accelerate enormously the process of extracting and setting strategy, simplifying the understanding and sharing of results and goals.
Training and Events
I offer personalized training programs to large companies as BSH, Sandoz, Swiss Post, Daiichi Sankyo, Enel, EY, IBM and ABB.
I also do this for Business Schools: I have been working as a clinical professor, trainer or lecturer for leading international organizations as SDA Bocconi, ESSEC, WHU, Bath SoM, WHU, St. Gallen and MIP.
My approach is very practical and experiential, thanks to visual and design thinking practical tools. In my courses, participants learn the practical logic of Personal Branding and Work Modeling and implement a prototype of their strategy. Then, thanks to the logic learned in the course, they can continue to develop it independently or thanks to our O2O coaching services. In addition, I use many examples, case studies and multimedia elements (video and images). In short, rarely my slides contain bulleted lists!
To contact me or receive information material on training and consulting, just send an email to 100log@centenaro.it.
