My services include Talent Innovation, CEO Branding & Executive Branding and Personal Branding Canvas + Career Design training for MBA & EMBA students for leading Business Schools.
In details:
Talent Innovation Services
As Managing Partner in BigName, I offer strategic consulting and personalized training services in the field of Personal Branding, Executive Branding, Employer Branding, Talent Development and Change Management. We worked with large companies such as BSH, Sandoz, Swiss Post, Daiichi Sankyo, Enel, EY, IBM and ABB.
Discover more about BigName.pro services.
CEO Branding & Personal Branding Services
Each year I work with a small number of Executives and CEOs to identify and effectively communicate what makes them relevant and memorable. Developing ideas and platforms, especially online, to optimize their reputation, increase their visibility and attract, this way, more clients and opportunities for themselves and their companies.
Personal Branding is essential when PR and Web Marketing are not enough and you need instead to come up with a relevant and authentic message and it supports all the various promotional strategies. For this reason, I work as a true key partner for my clients: I collaborate with their marketing departments, interacting with advertising agencies, PR and social media marketing.
I differentiate not only for my long experience (I was one of the first to specialize in this job in world and worked with Fortune 100 CEOs), but also for my Design Thinking based approach and tools such as the Personal Branding Canvas.
Discover more about BigName.pro Personal Branding services.
Examples of projects
I have applied Talent Innovation and Personal Branding to the broadest possible range of corporate scenarios, by developing highly personalized projects such as:
- CEO Branding (including Fortune 100 CEOs) & Executive/C-Suite Branding
- Brand Ambassador and Employer Branding programs
- Retention initiatives, Life Design for talents
- Practice Design, New roles design
- People and talents innovation
- Employability & internal mobility programs
- Brand Content initiatives
- Professional Branding & Strategy for consultant, insurance, financial advisor and sales forces
- Team innovation & Branding.
Training, Events and Lectures
I have collaborated on Personal Branding and Career Design with institutions such as SDA Bocconi, ESSEC Paris & Singapore, SIM Singapore, WHU Düsseldorf, Bath SoM, IE Madrid, St. Gallen (CH) and POLIMI. My approach is very practical and experiential, thanks to visual and design thinking practical tools.
In my workshops, students learn the practical logic of Personal Branding and Work Modelling and implement a prototype of their strategy.
During my workshops they learn a methodology they can apply for the rest of their career.
I use many examples, case studies and multimedia elements (video and images). In short, rarely my slides contain bulleted lists!
All of my services are deeply supported by generative Artificial Intelligence tools and custom prompting instructions.
After completing the my Personal Branding Canvas workshops, students achieved:
- Greater Career Clarity: clearly define sustainable and achievable career objectives aligned with their strengths and the unique value of their MBA.
- Better Strategic Positioning: identify ways to stand out in competitive markets by crafting a strong, relevant Personal Brand.
- Improved Storytelling: communicate their value effectively to the right audiences, both professionally and personally.
- Aligned Expectations: understand their Personal Brand’s promise and create consistent expectations.
- Optimized Online Presence: translate insights into a strategically consistent LinkedIn profile, utilizing the Personal Branding Canvas and AI tools like ChatGPT.
- Effective Networking Skills: build and sustain a professional network aligned with their strategic career goals.
- Broadened Career Perspectives: gain fresh ideas and opportunities through collaborative peer-to-peer feedback and self-reflection.
- Agile Career Management Skills: develop a lifelong methodology to navigate future career changes and challenges.
Frequently Asked Questions about Luigi
Organisations ranging from multinational corporations to executive leadership teams engage Luigi Centenaro. He works with senior executives, CEOs, CHROs, and HR/Talent Directors from companies such as BSH, Sandoz, Swiss Post, Daiichi Sankyo, Enel, EY, IBM and ABB.
Talent Innovation goes beyond traditional training by applying innovation- and design-thinking paradigms as personal branding, life design and work modelling to traditional Talent Development. In BiName we integrate the latest innovation and marketing models with best practices in people and organizational development methodologies. This is how we align people, operations and strategy.
This service begins with identifying what makes the executive relevant and memorable, then develops online and offline platforms, optimises reputation and visibility, and collaborates with marketing/PR/social teams to generate new clients and opportunities for the individual and the company. Luigi’s approach is based on co-design: in this way the entire empowered team is empowered and the solution is totally personalized.
most typically Personal Branding and Professional Strategy workshops for salespeople, talents, MBA students. Luigi has delivered sessions at business schools such as SDA Bocconi, ESSEC (Paris & Singapore), SIM Singapore, WHU Düsseldorf, University of Bath, IE Madrid, St Gallen and POLIMI.
All Luigi’s workshop services are deeply supported by generative AI tools, both during and after for followups. This ensures faster insights, personalised learning paths, and scalable strategy prototyping for executives, talent teams and organisations.
To work with Luigi Centenaro, send an email to 100log@centenaro.it to request an information pack or arrange a discovery meeting. After this, a customised proposal aligned to your talent, leadership and personal brand strategy is presented.
Contacts
To contact me or receive information material on training and consulting, just send an email to 100log@centenaro.it.
