Are you a journalist, blogger or manager/organizer of courses or events?
Here there are some materials about me that I hope can be useful for you: I picked them in a single page to facilitate the work of us both…
I was honored to be interviewed and/or reported by some relevant newspapers such as:
Luigi Centenaro is the major Italian expert of Personal Branding – Wired Italia
First Italian Personal Branding Strategist and ideator of the Personal Branding Canvas, the practical one-page method to build concretely your Personal Brand.
Co-author of the book Personal Branding, published by Publisher HOEPLI and attached to Il Sole 24 Ore, and author of the book Personal Branding in Personal Branding in Azienda (Personal Branding in the Company), distributed by Asseprim – Confcommercio.
After a long experience in multinational Companies, where he was responsible for the design, sale and marketing of Internet services, he founded PersonalBranding.it, the first Italian website dedicated to Personal Branding.
Adjunct Professor at IULM, he is Professor of Personal Branding for the Master’s Course Social Networks INFLUENCE Design (SNID) of Politecnico of Milan, for the the Master’s Course MA.DEE (Master’s degree offered by Digital Accademia and the Challenge School of Ca’ Foscari University of Venice) and the Business School of Il Sole 24 Ore.
My short BIO
Personal Branding Strategist, ideator of the Personal Branding Canvas, Co-author of the book Personal Branding (HOEPLI Editore and Il Sole 24 Ore) and author of Personal Branding in Azienda (Personal Branding in the Company, Asseprim-Confcommercio). Founder of PersonalBranding.it, the first Italian website dedicated to Personal Branding.
What I do “keep it simple”
I mainly work with entrepreneurs and top managers to identify and communicate what makes them relevant and memorable.
I develop ideas and platforms, especially online, to increase their visibility and attract more customers and opportunities for themselves and their companies.
My profile photo
My photo during an event
Why? Because someone has asked me and because I like the writing I am pointing…
The experience and the studies done around the Personal Branding have been summarized in a book by the publisher Hoepli in the series Web and Marketing 2.0, republished also by Il Sole 24 Ore in the series Doing Business with Social Network.
The back cover:
Personal Branding is the process to identify, cultivate and communicate as effectively as possible the reason why a client, employer or partner should choose you instead of someone else.
Making Personal Branding means to set a strategy to identify your strengths, what makes you unique and different compared to your competitors, and to communicate effectively what you can do, why you do it, how you communicate it and what benefits you are able to offer.
This book is in Hoepli series devoted to the world of Web 2.0 for a very specific reason: the Internet – especially social media – is the “doping” of Personal Branding and have completely revolutionized it. The protagonists of the modern network are users, it is you, all of us… What once was the privilege of a few, that is, the ability to produce, distribute and promote their own idea or creation, is now available to everyone.
Without understanding the revolution that has taken place in recent years, in fact, we would run the risk to conform to the worst enemy of Personal Branding: self-promotion!