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Personal Branding

Our Personal Branding Canvas is now included in the new Business Model You

Business Design, News, Personal Branding, Professional Innovation · 5 September 2022

The Cover of Business Model You, II edition

I am very happy to share some awesome news: a new edition of the amazing bestseller Business Model You will be released next November 1, …

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Coming soon! The Italian edition of Digital You by William Arruda and … me!

Personal Branding · 13 September 2021

Digital You, dedicato

I first read William Arruda’s first book, Career Distinction, in 2007. What a revelation! After reading his book, I was so excited that I …

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The Personal Branding Canvas back to Wired Next Fest

Business Design, Personal Branding · 20 May 2015

After the huge energy of last year edition, Wired wanted to propose again the format with the Personal Branding Canvas this Sunday, May …

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A poster for your SWOT Analysis

Business Design, Personal Branding, Professional Innovation · 20 March 2015

Personal Swot Matrix - English version without texts

I've been invited to be a judge for a very interesting women leadership project named #SheFactor. It is a free initiative designed to …

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Personal Branding for managers and executives? An interview to William Arruda

Personal Branding · 5 March 2015

Personal Branding per i manager di William Arruda e Deb Dib a cura di Luigi Centenaro edito da Hoepli

My 2015 started with a new book curation: the italian edition of the book "Ditch! Dare! Do!", by William Arruda and Deb Dib, in …

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An interview to Tim Clark, author of Business Model You

Business Design, Personal Branding · 14 January 2015

Last October 2014 we had the pleasure to invite Tim Clark in Italy for a series of events. The opportunity came after the great success of …

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The Personal Branding Canvas is here!

Business Design, News, Personal Branding, Professional Innovation · 17 March 2014

Personal Branding Canvas - English Edition

A few days ago I shared my experience of Tim Clark’s Business Model You® MasterClass in Amsterdam. At the time, I couldn’t reveal the topic …

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Business Model You, Amsterdam and the first presentation of the Personal Personal Canvas

Business Design, News, Personal Branding, Professional Innovation · 25 February 2014

On February 1st 2014, I went to Amsterdam to attend, once more, Tim Clark’s MasterClass on his Business Model You methodology and his …

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David Meerman Scott on Personal Branding

Personal Branding · 17 May 2013

I went full of enthusiasm to a one day long event with David Meerman Scott (author of very successful books as The New Rules of Marketing …

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LUIGI CENTENARO

Founder of BigName, specialized in people and teams innovation for enterprise. Clinical Professor & Trainer for SDA Bocconi, ESSEC Paris, POLIMI, Bath soM, IE Madrid, WHU Düsseldorf e St. Gallen. Author and curator for Hoepli (#1 technical publisher in Italy), creator of the Personal Branding Canvas and the Career Innovation Toolkit for Professions. Find out more…

Topics

  • Business Design
  • Personal Branding
  • Professional Innovation
  • Miscellaneous

Topics

  • Business Design
  • Personal Branding
  • Professional Innovation
  • Miscellaneous
Work Model Canvas from Business Model You®
Download the Personal Branding Canvas, the one page method for designing your strategy

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  • Our Personal Branding Canvas is now included in the new Business Model You
  • Coming soon! The Italian edition of Digital You by William Arruda and … me!
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