I believe that everyone deserves a sustainable career and should have the right tools to design it.
To bring this vision to life, I have:
- Founded BigName.pro, the first organization fully specialized in Talent Innovation. We design custom projects for corporations such as BSH, Swiss Post, Enel, ABB, Sandoz, BNP Paribas and Allianz. Based in Milan, Italy, we work worldwide on talent development & retention programs, creation of new roles, recruiting, employer branding, CEO Branding, social leadership, Personal Branding, sales innovation, etc.
- Made available a complete, free visual Toolkit for innovating career. It includes the PERSONAL BRANDING CANVAS, which has been translated into over 10 languages and is now used globally
- Had the honor of bringing these tools and methodologies to some of the best Business Schools in the world, such as St Gallen (Switzerland), IE Madrid, ESSEC (Paris and Singapore), SIM Singapore, SDA Bocconi, Bath SoM, WHU Düsseldorf & POLIMI
- Written and contributed to successful books, including Corporate Applications of Personal Branding (ITA and PT) the italian editions of Business Model You and of Digital You. I also contributed to the English editions of Business Model You and Business Model Team by Tim Clark and Bruce Hazen.
- Held hundreds of events in Italy and Europe, even in Armenia, Kuala Lumpur, Singapore and Brazil!
I had the pleasure of being featured by Forbes, Glamour, Vanity Fair and Millionaire and many Italian media outlets.
Find out how to work with me, here.
How it started?
It encountered Personal Branding for the first time in 2003. It was love at first sight. In 2006 I started a consulting business on Personal Branding on the side, slowly shifting my career. I was among the first to offer Personal Branding services in Europe and I was the first to publish a book in on the subject in 2010. To develop a practical, project-based approach, I created and distributed the Personal Branding Canvas for free (it was subsequently translated into more than 10 languages and is now used globally).
In 2008 I launched PersonalBranding.it, the very first italian website dedicated to this paradigm (there’s more on Personal Branding here…), originally just a blog, that exactly, that then evolved into the consulting firm, BigName.pro.
My first experiences (and my mentors) led me to understand that Personal Branding needed to evolve into the art of strategically managing one’s professional image. That’s why I soon started to combine my approach with Work Modelling, Design Thinking and Life Design. I also constantly apply visual thinking to career strategy: it simplifies planning, speeds up creativity and facilitates sharing and having the big picture.
Thanks to a degree in Computer Science and a long corporate experience in Ericsson and Hewlett Packard, I have acquired a good knowledge on system integration, product management, artificial intelligence, digital, branding, strategic marketing and change management.
Find out more on career innovation…
More about me
I’m a proud father of two wonderful children and very fortunate to have a very patient wife (a philologist).
I really, really, love skiing. At the last count, I owned four pairs of skis.
I have a soft spot for Chinese historical dramas, a language I’ve been studying the language for some time, with mixed results!
How to contact me?
Email at 100log@centenaro.it, or on LinkedIn & X.
