My 2015 started with a new book curation: the italian edition of the book “Ditch! Dare! Do!”, by William Arruda and Deb Dib, in collaboration with my publisher Hoepli!
The Italian title sounds like “Personal Branding for the Manager”, because the focus of the book is on how a Personal Branding strategy can help executives to achieve success for themselves and their company, but of course its content is really useful for anybody: I loved the book! In fact it is a practical instruction handbook, designed specifically to achieve maximum results with little time available.
I couldn’t be more happy since the book preface is by Enrico Pedretti, marketing manager of ManagerItalia (the Italian Association for Executives), honouring us with some good coverage on their media assets!
In occasion of the book release in fact, ManagerItalia interviewed William to get some other sparks on Personal Branding. Here below the original short interview in English:
What’s Personal Branding for you in 3 words?