After the huge energy of last year edition, Wired wanted to propose again the format with the Personal Branding Canvas this Sunday, May 24 from 17:30 at the Museum of Natural History.
Canvas Job Edition
This year, however, I decided to dedicate the event to all those who in these difficult times are looking for a job or want to change it. I’m going to present, in fact, a version of the Personal Branding Canvas I created specifically for job search.
— Emma Berlese (@EmmaBerlese) 18 Maggio 2015
I designed this edition starting from the needs of hundreds of students I met at IULM University, Politecnico di Milano, Università Cattolica of Milan, Ca ‘Foscari University and IED. But also students of the Bocconi MBA, the brilliant innovators of Digital Academia and students of many Master of Business School of Il Sole 24 Ore.
Il collegamento tra te e il mercato del lavoro
The connection between you and the job market
The Canvas can be seen as the link between those who are looking for work (Identity block) and the job market (Audience block).
Personal Branding in job search is a strategy that initially may seem confusing, if compared to the classic “tactic” to send a CV everywhere and do as many interviews as possible.
It means first of all that you have your message and your value proposition quite clear in your mind and you are able to communicate them consistently to the right people on every contact point, for example on Social Media.
Needless to have an optimized LinkedIn profile unless you have a relevant professional profile!
It also means making a big name in your field and make yourself visible, to be more easily found and maybe be called for the right opportunity: wouldn’t you be in a better negotiating position if they called you instead of you to knock on their door?
I think it is vital to understand its implications at the end of the Age of Jobs.
The Workshop at Wired Next Fest
The participation to course is free, but places are limited so booking is required.
Attention because the reservation does not guarantee entry: it depends on the order of arrival of those who have booked, until there are available places. I suggest, therefore, to arrive in advance. Last year there were 50 places and 200 people came. This year the chosen space will not allow such a turnout.
In short: if and only if you belong to the category of job seekers or want to change your job, I’ll see you at Wired Next Fest in Milan, Sunday, May 24 from 05:30 p.m. at the Museum of Natural History at the gardens of Porta Venezia in Milan!
At the event it will be present, as tutor and mentor, even my dear friend Francesca Parviero, Official LinkedIn EMEA Talent Partner.
PS. The Job Edition has not yet been published on the website PersonalBrandingCanvas.com, but will be soon!