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David Meerman Scott on Personal Branding

Personal Branding · 17 May 2013

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I went full of enthusiasm to a one day long event with David Meerman Scott (author of very successful books as The New Rules of Marketing & PR) on May 9, 2013 in Milan and now I can’t get the term “newsjacking” out of my mind…

The most interesting aspect to me was David’s style of public speaking. Very motivational, effective, spectacular, sometimes almost like a street artist: anchor tied to space, use of objects, programming examples, public involvement, offline as online via some Twitter interactions.

David on Personal Branding

After the meeting I stopped by with some friends in order to ask few questions on Personal Branding.

Few left to say thanks and see ya soon @dmscott #dmscottmilan @LuigiCentenaro pic.twitter.com/SLCT6cRyGa

— francibucci (@francibucci) May 9, 2013


Photo credits: Francesca Bucci

Watch below the results:

Personal Branding and Startup

Personal Branding and recent graduates

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Filed Under: Personal Branding Tagged With: David Meerman Scott, Digital PR, NewJacking, public relations, StartUp

Luigi Centenaro

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LUIGI CENTENARO

Founder of BigName, specialized in people and teams innovation for enterprise. Clinical Professor & Trainer for SDA Bocconi, ESSEC Paris, POLIMI, Bath soM, IE Madrid, WHU Düsseldorf e St. Gallen. Author and curator for Hoepli (#1 technical publisher in Italy), creator of the Personal Branding Canvas and the Career Innovation Toolkit for Professions. Find out more…

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