Main Content
LUIGI CENTENARO
I am the founder of BigName, the people and team innovation specialist.
I served as clinical professor and/or lecturer at SDA Bocconi, POLIMI, WHU, Bath SoM, IE Madrid, ESSEC Paris & St. Gallen.
Business Designer, author and curator, I am the creator of the Personal Branding Canvas and the Career Innovation Toolkit.
Find out more…
"I believe that to survive the new industrial revolution, just developing new skills is no longer enough. Today’s workers must reinvent themselves, create new value, ensure their value is clearly understood and evolve their strategy continuously. It’s time to progress from professional development to professional innovation."
Clients
Media
Author/Curator of:
PERSONAL BRANDING CANVAS
The Personal Branding Canvas will help you understand your Personal Brand and and how to improve it, even if you don’t have advanced Marketing skills. Downloaded by thousands around the world, is the easy to use and practical visual framework that helps you understand why you are special and how to let others know it. Download it now from BigName website.
Download it now
CAREER INNOVATION TOOLKIT
Many free great tools, including the Personal Branding Canvas, that will help you to completely change your career. I’ve decided to distribute them for free online so that more and more people can improve their professional strategy or even innovate their profession. Download it from BigName website.
Download it now