An interview to Tim Clark, author of Business Model You

Con Tim Clark al Politecnico

Last October 2014 we had the pleasure to invite Tim Clark in Italy for a series of events. The opportunity came after the great success of the Italian translation of the book Business Model You (published by HOEPLI), of which I am the curator. The idea of translating the book into Italian was actually born during a course with him (the very same nice day I had the idea of developing the Personal Branding Canvas). I immediately contacted my (enlightened) publisher Hoepli, who showed great interest and courage, deciding everything in a few hours.

While Tim was here in Italy, we took advantage of his presence to ask him some questions and hear from his words some explanations about his model and his book, that has already helped thousands of people to reinvent their careers.

You may find Tim online on his website or his gorgeous  and inspiring new LinkedIn Blog.


 

Where did the idea of your studies came from?

I was a consultant to Amazon.com starting in 1997. We built their first foreign-language Web site (Japanese). Starting in 1995 we served many other US and European clients who were seeking to enter Asian markets, particularly Japan. In some cases we even replicated their entire business models in Japanese. That’s when I became interested in the idea of international business model portability — why some business models work in foreign markets, and others don’t.

Could you explain us what Business Model You® is?

Business Model You® is a methodology for designing and managing your career based on what I call “personal business models.” A personal business model is the logic by which an individual creates and delivers something valuable to customers.

Many people are disengaged at work because they do not understand their employer’s business model, nor do they understand their own business model — let alone how the two are interrelated.  Business Model You® is my attempt to help boost satisfaction at work for both individuals and enterprises.

What is the episode (or reason) that prompted you to embark on your career as a trainer out of Universities?

Pains and gains. [Read more…]

Your Personal Branded sharing experience

Luigi Centenaro - Google CVEven without a Personal Branding Strategy developed yet, what is the first thing we should make sure is properly going around?
Our first name and last name of course!
Or that wonderful nickname, alias or pseudonym we have chosen to represent our super secret online second identity.

Every small interaction with our public can be an opportunity to solidify our brand name in its mind and sharing links is one of the smallest and most frequent tiny actions we can think of in these digital days: facebook posts, tweets, documents, notes on whitepaper, books and ebooks, leaflets, ads, texts, IM, etc…

Links are not always easy to share and this is why somebody created those useful URL shorteners as tinyurl.com or goo.gl.
I personally love them because with all their useful, quick and sneaky features they provide: custom analytics, previews, info pages and bookmarklets.

Custom domain

The best one is the custom domain name, our own personal brand specific URL shortener! [Read more…]

La sala giochi di Caine, la confidenza creativa e la Makers Faire Roma


Caine Monroy è un bimbo di 9 anni (al tempo) che deve spendere l’estate nel negozio del papà, che vende ricambi per auto e, tra le altre cose, non se la passa molto bene.
Caine vorrebbe dei giochi elettronici, come tutti i bambini, ma non è possibile.
Caine ama vedere come sono fatte le cose dentro, i giochi, i premi, le sfide. Ha moltissima fantasia e una certa manualità, pochissime risorse ma tante scatole di cartone…
E decide di costruirsi una sala giochi da solo, anzi di venderne i biglietti. Un dollaro 4 turni, 2 dollari, 500 turni: il FUNPASS!
Il primo gioco è il classico basket:
Caine's Arcade Basket

Per poi occupare gran parte del negozio del padre:

Nulla accade fino a quando tal Nirvan Mullick, che di professione fa il videomaker/creativo, non deve comprare un pezzo di ricambio.
Nirvan, oltre a fare i video, usa bene YouTube, Facebook e soprattutto Digg.com.
Il risultato te lo lascio vedere in questo video:

Cardboard Challenge

Ma non è finita qui: nasce un movimento attorno al successo avuto da Caine. Questo sabato 5 Ottobre 2013, proprio l’anniversario del flashmob del video, si terrà la seconda sfida mondiale di creatività per bambini.
Si stimano 1M di bambini coinvolti!
Ovviamente in Italia zero…
Che ne dici di organizzarne uno?

Creative confidence

Ho conosciuto Caine grazie ad una segnalazione di Leticia Britos Cavagnaro, docente del favoloso MOOC in Design Thinking organizzato da Standford, che ho seguito quest’estate.
L’obiettivo era stimolarci a trovare quella confidenza, quella sicurezza nelle potenzialità creative di ciascuno di noi.
Doti che ogni bambino ha, ma che spesso la scuola e il contesto del lavoro ci fanno perdere.
La creatività è uno stato fondamentale per la fase di ideazione del Design Thinking, soprattutto quando fa seguito ad un corretto approccio empatico, che pone l’uomo al centro delle soluzioni generate.
A tal proposito segnalo questo fantastico video giapponese.

Makers, Arduino e un figlio curioso

Ammetto di essermi commosso durante il film.
Anzi molto commosso: io facevo spesso questo tipo di cose da bambino… e poi?
Però non è mai troppo tardi e, già che ci sono, vorrei stimolare i miei figli.
Per questo sto creando uno spazio significativo in casa, con strumenti di visual design al muro, attrezzi, cartone e tanto materiale preso al Leroy Merlin…
Ma non solo. Spinto dal mio tipico entusiasmo, ecco il primo sketch Arduino Uno fatto da me e mio figlio (4,5 anni), con la collaborazione curiosa della piccola Agata (20M):
Agata Arduino Uno

UPDATE: proprio oggi la grande notizia di una board INTEL con su Arduino!

Maker Faire 2013, destinazione Roma

Ecco perché questa domenica 6 Ottobre, tre generazioni di Centenaro (io, Nicolò e il nonno Gustavo), saranno su Italo Treno, destinazione Roma, alla Makers Fair!

Ti trovo lì?

David Meerman Scott on Personal Branding

I went full of enthusiasm to a one day long event with David Meerman Scott (author of very successful books as The New Rules of Marketing & PR) on May 9, 2013 in Milan and now I can’t get the term “newsjacking” out of my mind…

The most interesting aspect to me was David’s style of public speaking. Very motivational, effective, spectacular, sometimes almost like a street artist: anchor tied to space, use of objects, programming examples, public involvement, offline as online via some Twitter interactions.

David on Personal Branding

After the meeting I stopped by with some friends in order to ask few questions on Personal Branding.


Photo credits: Francesca Bucci

Watch below the results:

Personal Branding and Startup

Personal Branding and recent graduates

Amazon Kindle – Why don’t you?

Ok, I love my Kindle.
Nice usability and huge availability of books and info-products that, IMHO, is the real Amazon added value.
I currently have KINDLOADED a few books, since I am finishing out the backlog of smelly and space killing paper books.

Possible improvements? Please dear guys at Amazon, find below some suggestions (possibly they are already in place, or already in your plans)…

Presents

Allow my poor wife to send me an eBook as a present and to have it downloaded directly on my Kindle with some sort of nice messaging.

ScreenSaver

Allow me to decide if I really want to have the faces of some already dead and quite pale authors as a screensaver, since I would rather opt for the front cover of the last eBook I’m reading…

Go social

Amazon is a social network now, you know that, right? Otherwise read this.
Very well, then let me see my friends own comments on the page I am reading right now! A sort of collaborative reading/studying of a single book…