Luigi Centenaro?

My obsession is to always find better ways to help extraordinary people become more visible and successful. I  believe that everybody can do and learn Personal Branding easily with the right tools, therefore I founded BigName (the professional innovation specialists  for enterprises) and ideated the Personal Branding Canvas, the easy one-page method to practically build your Personal Brand and manage your public image with a coherent strategy.
Personal Branding training for a insurance agents
I founded, the first online Italian reality entirely dedicated to Personal Branding. I also co-authored the first Italian book about Online Personal Branding (2010, an bestseller, published by HOEPLI in 2010, the leading technical publisher in Italy, and re-published by Il Sole 24 Ore, the main Italian financial newspaper) and curated the italian edition of Business Model You by Tim Clark and Ditch Dare Do! by William Arruda & Deb Dib.

I have the great pleasure and honour to be lecturer/trainer on Personal Branding and professional innovation at IULM University, Politecnico in Milan (MBAs courses), H-Farm, Ca’ Foscari University and the Business School of Il Sole 24 Ore and for the University of Trento.

More on my LinkedIn profile

To contact me please send an email to or find me on Facebook, Twitter and Google+.