My obsession is to always find better ways to help extraordinary people become more visible and successful. I believe that everybody can do and learn Personal Branding easily with the right tools, therefore I founded BigName (the professional innovation specialists for enterprises) and ideated the Personal Branding Canvas, the easy one-page method to practically build your Personal Brand and manage your public image with a coherent strategy.
I founded PersonalBranding.it, the first online Italian reality entirely dedicated to Personal Branding. I also co-authored the first Italian book about Online Personal Branding (2010, an Amazon.it bestseller, published by HOEPLI in 2010, the leading technical publisher in Italy, and re-published by Il Sole 24 Ore, the main Italian financial newspaper) and curated the italian edition of Business Model You by Tim Clark and Ditch Dare Do! by William Arruda & Deb Dib.
I have the great pleasure and honour to be lecturer/trainer on Personal Branding and professional innovation at IULM University, Politecnico in Milan (MBAs courses), H-Farm, Ca’ Foscari University and the Business School of Il Sole 24 Ore and for the University of Trento.
More on my LinkedIn profile…